Bitmedia.IO proudly announces the launch of its innovative Wallet Targeting Technology. This new feature marks an important point in Web3 advertising, offering advertisers the ability to tap into targeted blockchain audiences with unprecedented accuracy. With this wallet-targeting technology and advanced conversion tracking, Bitmedia.IO provides a platform for unmatched ROI, transforming the way brands connect with their Web3 customers.

How Bitmedia.io’s Wallet Targeting Works:

The process begins with anonymous data collection, as users connect their wallets through Bitmedia’s data providers or publishers. An anonymous ID is assigned to their device, ensuring privacy while facilitating targeted advertising based on blockchain activity.

Audience segmentation follows, with blockchain indexing to categorize individuals by their wallet’s holdings and activities. This allows for an understanding of the unique preferences and behaviors within the crypto community, leading to the display of highly relevant, personalized Web3 ads.

Furthermore, Bitmedia’s innovative Web3 cookie library supports end-to-end user engagement tracking, from ad exposure to conversion. This capability clearly shows advertisers their campaign’s effectiveness and ROI.

The company aims to expand the range of Web3 audiences further, particularly focusing on enhancing categories such as users with NFTs, coin holders across various crypto like BNB, ETH, and USDT, as well as those engaged in specific sectors like DEX/DeFi, betting, and gambling. Currently, the company identifies the following segments of Web3 audiences:

• Crypto Traders – Active market participants buying and selling crypto.
• NFT Holders – Collectors or investors owning Non-Fungible Tokens.
• Crypto Degens – High-risk crypto enthusiasts often engage in speculative investments.
• Hodlers – Individuals holding onto their cryptocurrencies long-term, regardless of market volatility.
• Holders – Individuals with diverse crypto portfolios (e.g., BNB, ETH, Matic, USDT).
• Niche Coin Enthusiasts – Users invested in specific coin categories like NFT, DEX, DeFi, and Exchange.
• Gaming/Gambling Token Gamers – Participants in betting/gambling platforms utilizing specific crypto.

Additionally, Bitmedia is committed to improving its wallet-targeting feature to better serve these diverse groups

“Wallet-based targeting opens a lot of opportunities for advertisers in terms of finding their audience and understanding it better. It is a great tool that will optimize conversion costs for our clients by making it easier to find the right customer. We will offer our users targeting options based on the assets held, and interests like NFT, games, trading etc. Bitmedia will be expanding and customizing our audience-targeting features on the go so go ahead, try it out, and share your feedback with us!“

Tanya Petrusenko, CEO at Bitmedia.IO

Step into the Future of Web3 Advertising with Bitmedia.IO

Using traditional Web 2.0 marketing strategies with the innovative capabilities of Web 3.0, Bitmedia opens up new opportunities for Web3 audience engagement and transforms the targeting of Web3 wallet owners into a key competitive advantage for crypto brands.

For more information and to launch your Web3 campaign, visit Bitmedia.IO.

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