Have you ever skipped an appointment because you were too busy? Because you felt guilty about taking time for yourself? Breast Cancer Awareness Month (BCAM) is a global campaign supported by numerous organizations, including the United Nations, observed annually in October that aims to increase awareness about the disease and promote early detection through screenings.  

Breast cancer remains the most common cancer in women worldwide, with millions of new cases every year, it’s the leading cause of cancer deaths among women globally. 

However, many of these deaths could be prevented through early detection and treatment. Early-stage breast cancer has a 5-year survival rate of 99%, while this number drops significantly for later-stage diagnoses, underscoring the life-saving power of regular check-ups.

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Preventable Deaths

The World Health Organization (WHO) states that early detection and timely treatment are crucial in reducing breast cancer mortality, with survival rates significantly improving in early-stage diagnoses. Access to mammograms and appropriate treatment can increase survival rates by up to 90%. However, socioeconomic barriers often lead women to delay or avoid check-ups. 

The Taboo Of Check-Ups

Despite the importance of regular check-ups, many people avoid them due to societal pressures and taboos. In some cultures, discussing health concerns like breast exams can be uncomfortable, and individuals often deprioritize their health in favor of responsibilities like family care or work-life balance. 

Why This Is A Gender Issue 

Gender inequality plays a role in healthcare costs, as women often face financial barriers due to lower incomes and caregiving responsibilities. In 2020, cancer care in the U.S. cost $183 billion, with breast cancer being a major contributor. These financial challenges disproportionately impact women, making timely access to care more difficult.

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Why Check-Ups Matter

Early detection through routine check-ups can save lives, yet the fear of receiving bad news, time constraints and societal expectations can delay those vital screenings. Health often takes a backseat due to the pressures of daily life—whether it’s balancing work, caregiving, or other responsibilities. It’s essential to recognize that prioritizing one’s health is not selfish – it’s necessary.

To ensure early detection of breast cancer, it’s important to consult your healthcare provider for personalized advice and follow general guidelines from trusted organizations such as the American Cancer Society and WHO. Regular clinical breast exams are essential and monthly self-exams can help detect lumps, skin changes, or other unusual symptoms.

Her Highness’ BOOBYLICIOUS

Her Highness, a women’s cannabis lifestyle brand, is donating 20% of proceeds from its limited-edition BOOBYLICIOUS cannabis-infused pre-rolls to support post-mastectomy reconstruction through My Hope Chest, an organization that provides reconstructive surgery for breast cancer survivors without financial means. 

Co-founder Allison Krongard, a breast cancer survivor, says she hopes the initiative will offer healing and support to women on their journey.

This initiative serves as a reminder that taking care of health should be a priority, and supporting causes like BOOBYLICIOUS highlights the importance of healthcare equity and early detection. BOOBYLICIOUS is available at select NY dispensaries.

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