Netflix Inc NFLX is leveraging tonight’s boxing match between Mike Tyson and Jake Paul to bolster its live offerings.

The streaming service, which has been pushing into live sports content, currently boasts more than 282 million global paid subscribers. Its ad-supported plan recently hit 70 million subscribers.

So far, Netflix has aired live comedy stand-ups, award shows, roasts and other special events. This is its inaugural boxing event.

Taking place at AT&T Stadium in Dallas, the fight features a dramatic age gap. Tyson, 58, is a boxing legend known for his fierce power. His career record is 50 wins and six losses. Paul, 27, is a social media personality turned boxer beginning in 2020. He holds a 10-1 record with seven knockouts in his career. His lone loss came via a split decision to Tommy Fury in February 2023.

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Tyson’s last professional fight was in 2005, although he participated in a high-profile exhibition match in 2020 against Roy Jones Jr., which ended in a split draw.

The buildup took an ugly turn when, during the weigh-in, Tyson slapped Paul.

This real, officially sanctioned fight will be a significant test for both fighters, adding excitement to the streaming giant’s growing sports portfolio.

Astronomical Cost To Attend: The celebrity fight promises huge profits. Per a report by USA Today, with 80,000 seats and VIP packages ranging from $5,000 to $25,000, the event is set to generate millions.

The exclusive MVP Owner’s Experience is valued at $2 million, and the fight will also stream live on Netflix, which will benefit from a significant audience.

Tyson is estimated to earn $20 million, while Paul aims for $40 million.

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Betting Big: Per a report by the NY Post, Paul has taken his confidence to the extreme, betting his entire $40 million purse on himself for his upcoming fight against Tyson.

During a pre-fight exchange, Paul accepted a challenge from Irish boxer Katie Taylor to wager his earnings, with Tyson favored to win.

While unlikely to see the bet come to fruition, Taylor, set to earn $6.1 million for her own fight against Amanda Serrano, stands at +650 odds for Tyson’s victory.

In a bold move, Paul offered Tyson $5 million if he can last beyond four rounds. However, if Tyson fails, he must get a tattoo reading “I love Jake Paul.”

Tyson responded with his own counteroffer, demanding $20 million to agree to the challenge. This bet adds to the spectacle, further heightening the tension between the two fighters. It also fuels interest in the already highly anticipated event, blending high stakes with controversy.

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Image: Netflix