Shopify Plus is one of the subscription tiers that Shopify’s customers can select. And these customers will certainly appreciate the ability to better get in front of YouTube’s audience. The integration between video and commerce is a secular trend that’s picking up steam. And it’s not surprising to see Shopify getting on the right side of the trend.

Roblox isn’t close to being a Shopify competitor. YouTube has its own commerce arm so it’s a little closer of a rival. But financial technology (fintech) pioneer PayPal (NASDAQ: PYPL) is much more of a direct competitor to Shopify considering both companies have merchant customers and both process payments. But both businesses have a history of looking for ways to collaborate. Consequently, Shopify and PayPal are frenemies.

In September, they became even closer frenemies. Shopify divides its business into two main parts: subscription services and merchant services. Merchant services is the larger business of the two, with Shopify Payments comprising a major part. With its expanded partnership, branded PayPal checkout will be an additional option in the Shopify checkout process.

For PayPal, it’s possible (if not likely) that it will only be selected a fraction of the time within Shopify Payments. But as big as Shopify is, even being selected occasionally could be beneficial. And for Shopify, it’s simply trying to please as many customers as possible by not being restrictive with the options it provides.

Are any of these new partnerships game changers for Shopify? Not necessarily.

Which of these partnerships is the biggest deal? I believe it’s too early to say whether the biggest deal is with Roblox, YouTube, or PayPal.

The takeaway is far more simplistic for those thinking about investing in Shopify stock. The stock is up more than 4,000% since it went public in 2015. It’s up thanks to sensational growth. And a big part of its growth story is that its management team wasn’t afraid to develop alliances across the business world.

This approach has served Shopify well in the past. So investors should be optimistic about the future considering the company continues to find partners, as evidenced by recent deals with Roblox, Alphabet’s YouTube, and PayPal.

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Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. Jon Quast has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Alphabet, PayPal, Roblox, and Shopify. The Motley Fool recommends the following options: long January 2027 $42.50 calls on PayPal and short December 2024 $70 calls on PayPal. The Motley Fool has a disclosure policy.

Shopify’s Growth Is Picking Back Up and It Just Partnered With 3 Tech Giants to Keep the Momentum Going was originally published by The Motley Fool