3 Reasons to Buy Amazon Stock Like There's No Tomorrow

1 week ago

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Amazon (NASDAQ: AMZN) stock had a great run in 2024. The shares are up 48% year-to-date at the time of writing. Some might assume that Amazon's $2.37 trillion market cap will make it difficult for the company to deliver the wealth-building returns it delivered in the past. While that might be true, Amazon has an incredibly strong competitive advantage in e-commerce, and the stock appears undervalued on the basis of its growing cash flow.

Here are three reasons the stock is a solid buy heading into 2025.

Amazon has one of the widest competitive moats within the retail industry. Amazon has won over 200 million Prime members through a convenient shopping experience across a massive selection of inventory. It continues to invest in ways that further solidify its loyal customer base and establish a stickier platform for shopping, including its recent push into same-day delivery and upcoming rollout of its pharmacy delivery service.

"At a time when consumers are being careful about how much they spend, we're continuing to lower prices and ship even more quickly, and we can see this resonating with customers as our unit growth continues to be strong and outpace even our revenue growth," CEO Andy Jassy said on the Q3 earnings call.

Amazon has grown into a massive retail business, with $262 billion in trailing-12-month sales from online and physical stores. There's still a tremendous long-term opportunity to keep growing, given that global e-commerce sales are estimated at around $6 trillion, according to Statista, with the entire global retail market valued at $30 trillion.

Another way Amazon is solidifying its lead in e-commerce is through new AI shopping tools. It rolled out its AI shopping assistant Rufus in September, which could help convert more sales by helping customers more easily find what they are looking for. This shows how Amazon's lead in cloud computing benefits the whole company.

Amazon Web Services (AWS) continues to hold the No. 1 spot in the $300 billion cloud services market, with revenue up 19% year over year in Q3 on a currency-neutral basis. Much of this growth is being driven by organizations moving their data systems over to the cloud to take advantage of AI services.

AWS generated $10 billion in operating income last quarter, comprising most of Amazon's profit. With the cloud market overall still growing at double-digit rates, the growing demand for AI services in AWS is one of the best reasons to invest in Amazon.


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