Apple (AAPL) is preparing to unveil a new $100 billion investment in U.S. manufacturing, with the announcement expected during a scheduled White House press conference alongside President Trump at 4:30 p.m. ET on Wednesday.
This latest move adds to Apple’s previous $500 billion U.S. investment package, which includes collaboration with partners to construct an AI server facility in Texas—part of the company’s broader strategy to deepen its domestic footprint.
The announcement comes on the heels of escalating pressure from the Trump administration, which has called on Apple to relocate iPhone production to the U.S. The White House recently threatened to slap a 25% tariff on imported iPhones unless the tech giant begins building them domestically.
Adding to the tension, Apple is also bracing for another 25% tariff on imports from India, a key iPhone manufacturing hub for U.S.-bound devices. The company had shifted significant production to India post-COVID to diversify away from China, where it still manufactures iPhones for non-U.S. markets.
President Trump has been an outspoken critic of Apple’s international manufacturing decisions, repeatedly stating that iPhones sold in America should be made in America. In May, he publicly said he “had a little problem with Tim Cook,” referencing Apple’s choice to assemble U.S.-bound devices in India.
Despite Trump’s demands, industry experts say moving full-scale iPhone production stateside would be a monumental challenge. The U.S. lacks the specialized labor force and complex supply chain infrastructure required for Apple’s manufacturing standards. Even if initiated immediately, constructing a fully operational iPhone plant would take years—likely beyond Trump’s term in office.
In its most recent earnings report, Apple revealed that tariffs have already cost the company $800 million and projected an additional $1.1 billion in related expenses this quarter.
The company reported third quarter earnings that beat on the top and bottom lines, thanks to better-than-anticipated iPhone sales.
“Today Apple is proud to report a June quarter revenue record with double-digit growth in iPhone, Mac, and Services and growth around the world, in every geographic segment,” CEO Tim Cook said in a statement Thursday.
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