Apple Inc. (AAPL) is preparing for a major product blitz in early 2026, with a packed lineup that includes a new budget iPhone, refreshed iPads, upgraded MacBooks, and the company’s first new external monitor in years, according to Bloomberg’s Mark Gurman.
Insiders say Apple is eyeing the first half of next year for the launch of the iPhone 17e — a follow-up to this year’s $599 model — alongside updates to the entry-level iPad, iPad Air, and MacBook Air and Pro lines. The new iPads, code-named J581, J582, J707, J708, J737, and J738, are expected as soon as March or April.
The iPhone 17e, code-named V159, will feature the new A19 processor, a step up from the A18 chip in the 16e. “The quick transition from the 16e to 17e indicates Apple is moving to an annual update cadence for its entry-level iPhone,” Gurman notes, marking a departure from the slower refresh cycle of the older iPhone SE line.
On the tablet side, the new entry-level iPad will retain the current design but sport a faster chip. The updated iPad Air will jump from Apple’s M3 to the new M4 chip, continuing the popularity of its 13-inch size and $800 price tag — a sweet spot for consumers, businesses, and education markets alike.
Meanwhile, the premium iPad Pro is set to receive the M5 chip as early as October, with upgrades code-named J817 through J821. It will build on Apple’s move to OLED displays, which debuted in the iPad Pro in 2024.
Mac users can also look forward to new M5-powered 14-inch and 16-inch MacBook Pros — internally known as J714 and J716 — which were originally slated for late 2025 but now look set for an early 2026 debut. These will be the final versions of the current design before a transition to new casings and OLED screens.
The MacBook Air lineup will get its own refresh around the same time, with models J813 and J815 launching alongside the Pros. Apple is also developing a new external display, its first since 2022’s Studio Display, expected in early 2026 under the codename J427.
The flurry of products comes as Apple aims to reignite steady revenue growth following a slowdown in iPad and Mac demand. Gurman reports the broader launch strategy aligns with the company’s traditional fall release schedule, which this year includes a sleeker iPhone 17, redesigned Pro models, new Apple Watches, a faster Vision Pro headset, and more.
Beyond hardware, Apple is still working on a long-delayed smart home hub, code-named J490. Initially planned for March, the device is now pegged for release in early 2026, pending readiness of next-gen Siri features.
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