DoorDash Inc. has named Lee Brown, Spotify’s Global Head of Advertising, as its new Chief Revenue Officer, marking a strategic hire as the company looks to expand its monetization efforts across multiple markets and categories.
Brown will officially join DoorDash in late August and report to Chief Operating Officer Prabir Adarkar, a company spokesperson confirmed. He will be responsible for driving revenue across DoorDash’s restaurant, retail, grocery, and emerging verticals in the U.S., Canada, Australia, and New Zealand. Brown will also oversee sales, sales operations, and merchant strategy, while partnering closely with Head of Ads Toby Espinosa, who will continue reporting to Adarkar.
“Spotify and Lee Brown have mutually agreed to part ways,” according to a Spotify spokesperson. During his time at Spotify, Brown managed the company’s $2 billion global advertising business spanning nearly 90 international markets, overseeing everything from sales and marketing to product and engineering.
At DoorDash, Brown steps into a role left vacant since last August, when former CRO Tom Pickett departed to become CEO of meditation platform Headspace Inc.
Under his leadership, Spotify more than doubled its ad business and introduced a slew of new products and partnerships to help automate advertising on the platform. Most notably, Brown’s team launched the Spotify Ad Exchange in April, allowing marketers to buy ad inventory in a programmatic, or automated, fashion. Spotify’s ad business is expected to surpass $2 billion in total revenue globally this year.
The appointment comes as DoorDash strengthens its advertising capabilities. In June, the company acquired ad tech firm Symbiosys for $175 million to enhance its $1 billion+ advertising business. The acquisition allows advertisers to run campaigns not only on DoorDash’s own app and website, but also on third-party platforms like social media.
Spotify is set to announce its second-quarter earnings on Tuesday, while DoorDash will report results on August 6.