Ford Motor (F) and General Motors (GM) shares climbed Tuesday following the release of second-quarter sales data showing sharp year-over-year gains for both automakers.
Ford posted a 14% jump in Q2 sales compared to a year ago—”about 10 times the estimated 1.4% industry increase,” the company said—delivering 612,095 vehicles. The increase was led by strong demand for its pickup trucks, with F-Series, Ranger, and Maverick sales rising 15% to 288,564 units.
General Motors also reported a strong quarter, with Q2 sales rising more than 7% to 746,588 vehicles, and first-half sales increasing nearly 12% to 1.4 million deliveries.
“The investments we have made in our crossovers, SUVs, and pickups—both gas and electric—along with great execution by our employees, suppliers and dealers, have made GM the engine of growth for the U.S. industry this year,” said GM Senior VP and President of North America Duncan Aldred.
Despite the strong performance, the broader U.S. auto market could be facing headwinds. Cox Automotive warned that demand may taper off in the coming months as higher prices—fueled by the cost of tariffs being passed along by manufacturers—start to impact consumer buying decisions.
Ford sold a record 156,509 electric and hybrid vehicles in the first half of 2025, marking a 14.7% increase compared to the same period last year.
Industry analysts at Cox Automotive and Edmunds had projected second-quarter new vehicle sales to rise by 1.7% and 2%, respectively, versus a year ago. Both firms pointed to robust demand in April and early May as key drivers of the growth, while noting that June sales appeared softer.
Earlier this year, President Donald Trump imposed 25% tariffs on imported vehicles and a broad range of auto parts. While those levies initially spurred a short-term boost in sales from budget-conscious consumers, analysts warn the bump could fade as higher vehicle prices take hold across the market.
General Motors reported a 7.3% increase in second-quarter sales and a 12% jump in first-half deliveries, crediting the gains to strong demand for its trucks, crossovers, electric vehicles, and luxury models, especially Cadillac.
Meanwhile, South Korea’s Kia and Hyundai each posted record-breaking first-half sales on Tuesday, with increases of 8% and 10%, respectively, compared to a year ago.
In Tuesday trading, GM and Ford shares were each up around 4%. Year to date, GM stock remains down 4%, while Ford is up 14%.
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