Fubo, the popular live sports streaming platform, announced Tuesday that its shareholders have officially approved its planned merger with Hulu Live TV, a subsidiary of Disney (DIS). The approval marks a key milestone in a transaction initially unveiled in January, bringing the two companies closer to finalizing a deal that could reshape the U.S. streaming landscape.
The merger is designed to strengthen Hulu’s position as a competitor to YouTube TV, which currently boasts roughly 10 million subscribers, largely fueled by its live sports offerings. Combined, Hulu Live TV and Fubo have approximately 6 million subscribers, and the consolidation aims to narrow that gap while providing more options for sports fans and general streaming audiences.
Industry sources indicate that Fubo is exploring the introduction of a Hulu-branded package as a potential perk for subscribers. This could include bundled access to Disney’s trio of streaming services — Disney+, Hulu, and ESPN — at no additional cost, offering greater value and flexibility for viewers. The company also recently announced a new skinny sports-only package at a lower price point, signaling a focus on affordability and targeted content.
Despite shareholder approval, the deal still faces regulatory scrutiny, as it would create a larger streaming entity and potentially reduce the number of independent competitors in the market. Disney is expected to hold roughly 70% ownership of Fubo following completion, consolidating its control while promising that Fubo will continue to operate as an independent option for subscribers.
To lead the newly combined operations, Disney has named David Gandler, co-founder and CEO of Fubo, as the head of the merged Fubo and Hulu Live TV unit. The move ensures continuity in leadership while aligning the strategic vision for the expanded platform. If executed successfully, the merger could offer consumers greater flexibility in live sports and entertainment streaming while intensifying competition with major players like YouTube TV.
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