Once Upon a Farm, the organic baby and children’s food brand co-founded by actor Jennifer Garner, has officially lifted the curtain on its financials as it prepares to go public, disclosing a sharp rise in sales during the first half of 2025. The filing, made public on Monday, positions the Berkeley, California-based company as one of the latest entrants in a rebounding U.S. IPO market driven by renewed investor appetite for consumer brands and growth stories.
According to the registration statement, Once Upon a Farm generated $110.6 million in revenue for the six months ended June 30, up from $65.8 million during the same period last year — a near 70% increase that underscores accelerating demand for premium organic snacks and meals for young children. The company first confidentially filed for an IPO in June, Reuters previously reported.
Founded in 2015 by Cassandra Curtis and Ari Raz, Once Upon a Farm has built a broad lineup of organic offerings for babies, toddlers, and children, including cold-pressed fruit and vegetable pouches, oat bars, and frozen meals stocked in supermarkets nationwide. Garner — best known for the TV drama Alias and films such as Dallas Buyers Club and Catch Me If You Can — and John Foraker, the former chief executive of Annie’s Homegrown, joined as co-founders in 2017, bringing celebrity visibility and natural-foods expertise to the brand.
The company plans to list its shares on the New York Stock Exchange under the ticker symbol “OFRM.” Its prospectus names Goldman Sachs, J.P. Morgan, Bank of America and William Blair as lead underwriters of the offering.
The IPO comes amid a notable revival of U.S. equity issuance. Black Rock Coffee Bar, cybersecurity firm Netskope and WaterBridge Infrastructure all posted strong debuts earlier this month, while pork processor Smithfield Foods raised $571.7 million in a January listing. After a sluggish start to 2025, initial public offerings have picked up as trade-policy concerns ease and investors seek growth in consumer-facing brands.
By opening its books, Once Upon a Farm is signaling to the market that it wants to ride that wave. The company, which markets itself as a mission-driven purveyor of healthy foods for children, is betting that strong brand recognition and rapid revenue growth will attract buyers and give it a foothold among the year’s most closely watched consumer IPOs.
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