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New U.S. TikTok App in the Works as Trump Says Government “Pretty Much” Has a Deal

New U.S. TikTok App in the Works as Trump Says Government “Pretty Much” Has a Deal image

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bytedancepresident trumptiktok
Sophia Reyes · July 7, 2025 2:51 PM

TikTok is racing to launch a new version of its app tailored specifically for U.S. users as the clock ticks down on a looming government-imposed ban. According to The Information, the American version is expected to debut in September 2025, with the current app set to stop working in the U.S. by March 2026—though dates could shift.

This report comes just two days after President Donald Trump stated that he plans to resume discussions with China this week, claiming the government “pretty much” has a deal on the sale of the short-video app. Last month, Trump extended the deadline for TikTok’s U.S. ban to September 17 — the third such extension. TikTok’s plan to roll out a separate U.S. app could have wide-reaching implications for marketers, including disruptions to ad targeting, data continuity, and algorithmic performance.

President Donald Trump has pushed for a sale of the app to a U.S. buyer, but so far no deal has been finalized. “We pretty much have a deal,” Trump said on Friday. “We’re gonna start Monday or Tuesday.” Despite ByteDance’s prior resistance to divesting its prized algorithm, it nearly reached an agreement with U.S. officials in April before China halted the effort amid escalating tariff tensions.

The move comes after Congress voted last year to ban TikTok if ownership concerns weren’t addressed. “President Xi and I have a great relationship, and I think it’s good for them,” Trump added. “I think the deal is good for China, and it’s good for us.”

TikTok has already experienced temporary shutdowns, causing panic among users. Trump, who halted the platform’s shuttering shortly after returning to the White House, emphasized his commitment on Truth Social: “My Administration has been working very hard on a Deal to SAVE TIKTOK, and we have made tremendous progress. We do not want TikTok to ‘go dark.’”

With the current deadline set for September 17, the pressure is mounting. If a deal isn’t reached, TikTok users across the U.S. will be required to download a new app to maintain access—a shift that could significantly impact the platform’s user base and digital ecosystem.

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