StubHub, the online ticket reselling marketplace, is moving forward with its long-awaited initial public offering (IPO), aiming to raise as much as $851 million and potentially achieving a valuation of up to $9.2 billion, according to a new filing released Monday.
The company plans to sell more than 34 million shares, with a price range set between $22 and $25 per share. Once public, StubHub will trade on the New York Stock Exchange under the ticker symbol “STUB.”
The IPO marks a renewed push into the public markets after StubHub previously paused its offering in April due to turbulence in the stock market linked to President Donald Trump’s tariff policies. The company had initially explored going public in 2024 but delayed the process amid broader IPO market softness. The return to the IPO path underscores both the company’s resilience and investor appetite for established digital marketplaces.
Financially, StubHub has shown modest growth. Its updated IPO prospectus reveals that first-quarter revenue increased 10% year-over-year to $397.6 million, while operating income came in at $26.8 million. However, the company also reported a widening net loss, which grew to $35.9 million from $29.7 million during the same period last year, highlighting ongoing challenges in profitability as it scales operations.
Founded in 2000, StubHub quickly became a major player in the ticketing industry. It was acquired by eBay for $310 million in 2007, only for co-founder Eric Baker to reacquire the company in 2020 through his new company Viagogo for $4 billion, reflecting significant growth and market value appreciation over the years. Prior to filing for its IPO, the company had sought a $16.5 billion valuation, CNBC previously reported.
The IPO comes amid a broader revival of public offerings in the tech and financial sectors. Recent debuts include cryptocurrency exchange Bullish, design software company Figma, and crypto firm Circle, while firms such as Swedish fintech Klarna and crypto exchange Gemini are preparing their own listings. This resurgence suggests a return of investor confidence after a period of market volatility that slowed or paused IPO activity.
As StubHub heads toward its public debut, it faces both opportunity and scrutiny. The ticket reselling market is competitive and highly dynamic, with challenges ranging from regulatory oversight to fluctuating demand in live entertainment. Yet the company’s established brand, expansive marketplace, and renewed financial transparency position it to capitalize on a market eager for liquidity and growth in online ticketing services.
For investors, StubHub represents a chance to tap into the evolving live entertainment economy, while providing a benchmark for how legacy tech platforms adapt and thrive in changing market conditions. With trading expected to begin shortly on the NYSE, all eyes will be on whether StubHub can translate its market presence into sustainable long-term growth and shareholder value.
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