President Donald Trump’s crypto ventures are expanding once again, this time through a strategic partnership with the cryptocurrency exchange Crypto.com to launch a digital asset treasury firm that will hold the exchange’s native token, CRO. The initiative, announced Tuesday, is spearheaded by Trump Media & Technology Group, which operates the Truth Social platform, alongside a blank-check company affiliated with Yorkville Advisors. The new firm, named Trump Media CRO Strategy, plans to acquire $105 million worth of CRO immediately, with total expected funding reaching $1 billion in CRO—roughly 19% of the token’s market capitalization—plus $420 million in cash and equivalents and a $5 billion line of credit.
The move reflects a growing corporate trend in which companies across industries, many with no prior cryptocurrency exposure, are establishing digital asset treasuries as part of their long-term financial strategy. This model is inspired by MicroStrategy, which began buying bitcoin in 2020 and has seen its stock soar as a result. Devin Nunes, chairman and CEO of Trump Media, highlighted the strategic rationale: “Companies of all sizes and sectors are planning for the future by establishing digital asset treasuries anchored by assets with strong value propositions and potential for broader utility.” In line with this approach, Trump Media plans to integrate a rewards system on Truth Social leveraging Crypto.com’s wallet infrastructure, further embedding cryptocurrency into its platform ecosystem. CRO prices surged roughly 30% on the announcement, trading at 21 cents per token, though still well below its 2021 all-time high of 97 cents.
This expansion continues the Trump family’s aggressive push into the digital asset space, which has included plans to hold bitcoin on company books, create a cryptocurrency-linked exchange-traded fund, and launch World Liberty Financial, a crypto venture backed by investors in the UAE and Chinese entrepreneur Justin Sun. Additionally, ALT5 Sigma recently announced intentions to raise $1.5 billion to purchase digital coins created by World Liberty Financial, with Eric Trump joining the company’s board. On the same day, Canary Capital filed with the SEC to create an ETF tracking the president’s meme coin, signaling a broader effort to institutionalize Trump-branded digital assets.
The expansion of the Trump family crypto empire comes amid a regulatory environment increasingly receptive to digital tokens, with the administration advocating for crypto-friendly rules while Congress and federal agencies continue evaluating investor protections. By tying its digital strategy to platform engagement, token holdings, and strategic treasury management, Trump Media is positioning itself at the forefront of a new wave of corporate cryptocurrency adoption—potentially influencing not just the company’s financials, but the broader adoption of crypto across political and media sectors.
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