Weibo Ad Revenue And MAUs Drop In Q4, Stock Slides

Weibo Corp (NASDAQ: WB) reported a fiscal fourth-quarter revenue decline of 1% year-on-year to $456.83 million, beating the analyst consensus estimate of $437.87 million. 

The Chinese microblogging social network company’s revenue remained flat Y/Y on a constant basis. Adjusted EPS of 40 cents beat the analyst consensus estimate of 39 cents.

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Weibo’s advertising and marketing revenues decreased by 4% year over year to $385.9 million. The decrease was mainly due to the underperformance of the online game sector.

Value-added service (VAS) revenues increased 18% year over year to $71.0 million, primarily driven by the growth of membership services and game-related revenues.

Monthly active users (MAUs) were 590 million in December 2024 (vs. 598 million Y/Y), while Average daily active users (DAUs) were 260 million (vs. 257 million Y/Y). 

The adjusted operating margin declined by 100 bps to 30% as profits fell 6.7% Y/Y. 

As of December 31, 2024, Weibo held $2.4 billion in cash and equivalents, generating $244.0 million in operating cash flow during the quarter.

Dividend: On March 12, 2025, the company’s board of directors adopted a cash dividend policy. Accordingly, the board declared a cash dividend of $0.82 per ADS and an annual dividend payout of $200 million to its shareholders for fiscal 2024.

Price Action: WB stock is down 2.60% at $10.48 at the last check Thursday.

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